The Radio Industry Needs A Publicist
Morning show prank leads to suicide; massive layoffs at the largest group owner; listeners upset about pending format change. Just another week of headlines about radio from the non-industry press.
Most of the headlines about the radio industry that make it to the mainstream press are usually negative in nature these days. Outside of a handful of columnists, most newspapers have no regular coverage of the personalities and programming in radio.
We live in a world where publicists have turned people who gained notoriety for a sex tape into international superstars. The NAB or some other consortium of broadcasters need to get together and spotlight the good things being done at radio. Turn your personalities into local superstars. When you’re doing what was your ho-hum annual Christmas charity, make sure the print and visual press is there to spotlight it. Pay for the press now to turn into extra revenue later. Be forward thinking with your brand on all levels.
Or just continue doing what your doing and enjoy driving the rest of us into irrelevance along with you.