Star 105 Toledo Changes Its Channel

Channel 105.5 Star 105 WWWM Toledo Denny SchaefferCumulus CHR “Star 105” 105.5 WWWM Toledo rebranded this morning as “Channel 105.5“.

No on-air changes accompany the rebranding. The move follows the station’s evolution last year from Hot AC to CHR, which did little to help the station against iHeartMedia’s competing “92.5 Kiss-FM” WVKS. In the Fall 2015 Nielsen Audio ratings, WWWM’s 3.4 share trailed WVKS’ 7.5.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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