WRKN Expands Focus To Baton Rouge; Moves To Gold Based Country
Cumulus Country “92.3 Nash-FM” WRKN LaPlace/New Orleans LA is expanding its presence to target the adjacent Baton Rouge market while tweaking its programming towards a mix of 1990s and current songs.
WRKN is located halfway between the two cities, but has always focused its programming towards New Orleans. The new shift comes with a positioning change to “The Gulf South’s Country Giant”. Joining the station for middays is Scott Innes. Innes spent fifteen years at iHeartMedia Country 101.5 WYNK Baton Rouge prior to his exit in 2011. He also is a cartoon voice actor best known for being the voice of many Hanna Barbera characters including Shaggy, Scooby and Scrappy Doo.
Cumulus Media announces that it will maximize its programming of WRKN-FM, the biggest radio broadcast signal in Louisiana by rebranding WRKN-FM as “The Gulf South’s Country Giant… New Orleans, Baton Rouge… NASH FM 92.3”. The station was formerly branded as “NASH FM 92.3 New Orleans’ New Country Leader”. WRKN-FM serves the New Orleans, LA, and Baton Rouge, LA, Metro areas and the entire Gulf South, via a mammoth radio tower that is 2,000 feet tall transmitting at 100,000 watts.
As the station re-brands, NASH FM 92.3 The Gulf South’s Country Giant will move from a contemporary Country format to its new mass-appeal country format featuring Country Gold programming, paired with today’s best country music. The re-branded station’s core programming is centered in the ‘90’s golden age of country music, and will also include current country artists, offering a wide variety of country music with broad appeal among Persons 25-54. Core artists will include: Garth Brooks, George Strait, Brooks & Dunn, Toby Keith, Dixie Chicks, Tim McGraw, Kenny Chesney, Keith Urban, Carrie Underwood, Alan Jackson, and the Zac Brown Band. NASH FM 92.3 The Gulf South’s Country Giant will play songs that country fans know, love and sing along to.
Award-winning Country radio personality Scott Innes kicked off WRKN-FM’s next generation of great Country radio at 10AM on Thursday, April 21, 2016. Innes joins the new on-air line-up as Midday Personality, airing weekdays from 10AM-3PM. The weekday line-up now features:
6AM-10AM: America’s Morning Show with Blair Garner
10AM-3PM: Scott Innes
3PM-7PM: Shawn Williams
7PM-Midnight: NASH Nights Live
Midnight-5AM: Kix Brooks
John Boyle, Operations Manager/Program Director for NASH FM 92.3 said: “The Gulf South’s Country Giant NASH-FM 92.3 now fills a huge void of country music in New Orleans, Baton Rouge and everywhere in between and beyond. We’re thrilled to welcome Scott Innes to Middays. Scott is a truly gifted entertainer who is incredibly talented.”
Innes said: “Like Zoinks! I can’t tell you how excited I am to be back behind the mic on the most powerful radio station in south Louisiana playing the music that I love so much! And with a company that truly understands Country Music!”
Innes was awarded the Lifetime Achievement Award from the Louisiana Association of Broadcasters in 2008, and has also been honored for his professional achievements with a Marconi Award, an ACM Award for Radio Personality of the Year, and a CMA Award for Country Radio Broadcaster of the Year. He was also recognized as Radio Personality of the Year by CRS. Innes is the only person to have won three Golden Mike Awards from the Louisiana Association of Broadcasters.
An accomplished Country music writer, Innes wrote the Top 40 Country song “Handprints on the Wall” for Kenny Rogers, and has written songs for Richie McDonald of Lonestar, T. Graham Brown, Sammy Kershaw and others. Innes is also a popular voice actor, and in 1997, became the official voice of cartoon characters Scooby Doo and Shaggy for Warner Bros. He has voiced Scooby Doo and Shaggy in over eight feature films, including the 2002 Warner Bros.’ live action film, “Scooby Doo”, as well as for 1000 talking toys. He has also voiced more than 25 of the world-famous Hanna-Barbera cartoon characters, including: Fred Flintstone, Barney Rubble, Yogi Bear, Boo-Boo Bear, and Popeye.