iHeartMedia and co-working office space WeWork are partnering on multiple digital initiatives.
The companies will launch “Work Radio” featuring music and talk content to be played at WeWork’s 90+ locations and a radio studio at the company’s New York headquarters to allow the companies to add live content. They will also launch 3 channels on iHeartRadio and a podcast series.
Today iHeartMedia and WeWork announced a groundbreaking partnership to help entrepreneurs nationwide to create their life’s work. The innovative audio programming collaboration will provide WeWork members with access to leading audio tools and resources to grow their companies, including:
– Work Radio: A live station featuring music and exclusive talk content. This will be broadcast into all of WeWork’s 90+ locations for its 60K+ members and iHeartRadio’s 85M+ registered users.
– Work Radio Studio: Built into WeWork’s Chelsea HQ, this digital studio has the ability to livestream interviews, concerts, events and performances directly to Work Radio, making it the first-ever digital station able to interchange programmed content with live-streaming content.
– Original Podcast Series: Co-produced by iHeartMedia and WeWork, the series will feature the biggest names in business sharing their unique stories and moments of truth to help inspire the WeWork audience and their entrepreneurial pursuits.
– iHeartRadio Original Stations: Three new iHeartRadio Original stations custom curated for WeWork members, featuring music 24/7, will be available under a special “Perfect For Work” category through the iHeartRadio platform.