99.1 The Game Debuts In Birmingham
Lyle Reynolds’ Red Mountain Ventures has launched Sports “99.1 The Game” W256CD Fultondale/WDJC-HD3 Birmingham AL.
WIAT-TV sportscaster and former WJOX/WZNN host Scott Griffin is hosting mornings billed as “Smashmouth Radio”. The station is currently airing NBC Sports Radio’s Newy Scruggs from 9-11am and Fox Sports Radio’s Rich Eisen from 11am-2pm and Colin Cowherd from 2-5pm. The station will soon begin simulcasting “The Drive with Wes Neighbors and Steve Moulton” from sister “ESPN 97.7 The Zone” WZZN Huntsville from 5-7pm. NBC and Fox Sports Radio network programming fill other dayparts along with Atlanta Falcons football.