Santa Brings Easy 106.9 To Chattanooga

Big Easy 106.9 W295CL WPLZ-HD2 ChattanoogaAfter stunting as “Santa 106.9” for the second straight year, Brewer Media launched Soft AC “Easy 106.9” on W295BI Chattanooga/WPLZ-HD2.

The revamped format is more contemporary than the Soft Oldies “Big Easy 106.9” format it replaces. The new format is meant to flank sister Classic Hits “Big 95.3” WPLZ Ooltewah against Bahakel AC “Sunny 92.3” WDEF-FM.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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