WFML Flips To Smooth Rock

96.7 The Bridge Jack-FM WFML VincennesAs Vincennes University Foundation retakes operation of 96.7 WFML Vincennes IN, it has flipped the station to what it is calling “Smooth Rock” as “96.7 The Bridge“.

The station is describing its new format as “the Singer-Songwriters of the easy rock era who wrote the soundtrack of our listeners lives. Music from artists including: Fleetwood Mac, Carole King, Jackson Browne, Carly Simon, Billy Joel, Simon & Garfunkel, Sheena Easton, Olivia Newton-John, Chicago, Eagles, and many, many more. 96/7 The Bridge will take listeners back to some of the greatest songs of the 60’s, 70’s and early to mid-80’s while remaining relevant to today’s culture.”

Original Report 3/22: After ten years under the auspices of DLC Media, Vincennes University Foundation will resume operations of its 96.7 WFML Vincennes IN on April 1.

DLC Media has operated WFML under multiple formats including Country, Rock, and since 2014 as Variety Hits “96.7 Jack-FM“. The station will be placed under the VU Broadcasting umbrella that operates student run Hot AC “Blazer 91.1” WVUB and PBS affiliate WVUT-TV.

WFML will debut its new format on Sunday, April 2 under new Program Director Dane Foley. Foley most recently hosted at Original Company Country “106.5 The Bullet” WWBL Washington IN. The station will continue to operate as a commercial facility.

DLC Media also announced that it will break 910 WAKO Lawrenceville IL off of its simulcast of sister AC “Lite Hits 103” 103.1 WAKO-FM and will flip it and 99.3 W257DW to Classic Country “The Legend“.

Vincennes University Broadcasting is excited to announce that it will resume operation of local Vincennes radio station 96.7 WFML-FM beginning April 1, 2017. A renewed focus on the local community will be enhanced by a new format and on-air staff, including Program Director and longtime local broadcaster Dane Foley, a VU alumnus. WFML’s new station format will be fully revealed on April 2.

“I believe that we are going to fill a musical hole in our market,” said WFML General Manager Kevin Watson. “While we have enjoyed our working agreement with DLC Media over the past decade, we are even more thrilled about the opportunities that operating WFML in-house will provide for our listeners, our local community and our students.”

DLC Media, based in Washington, Indiana, has operated the station for the past 10 years under a series of formats and moniker’s including; “True Country-The Fox,” MAX, Max Rock and JackFM, which is the current station name. On March 31, 2017 DLC Media’s lease with Vincennes University will come to an end and the station will once again be operated by VU Broadcasting, along with WVUT-TV and WVUB-FM (Blazer 91.1).

The new WFML will continue a long standing tradition of carrying Purdue Boilermaker Basketball and Football, along with updates from Network Indiana and full local news coverage.

We will be working closely with the Vincennes University Foundation and other area organizations to re-focus WFML’s attention on the needs and interests of our local community,” said VU Broadcasting’s Director of Operations Nichole Carie. “This focus is one of the most important responsibilities of a broadcast station and we are excited to restore that local feel on WFML. It not only benefits our community, but also our broadcasting students as they learn what broadcasting is all about.”

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The Local Marketing Agreement between DLC Media, Inc. and Vincennes University Foundation radio station WFML-FM 96.7 will come to an end March 31st at Midnight. DLC has operated WFML 96.7 for the past ten years, winning two consecutive five-year terms to operate the radio station on VU’s behalf. The station is currently a “Jack FM” format. However, the Jack FM will not remain on WFML.

Dave Crooks is the President and General Manager of DLC Media, Inc. ‘We’ve enjoyed our partnership with Vincennes University Broadcasting. However, VU has decided to program WFML in-house after allowing commercial companies the opportunity to operate WFML for the past fifteen years. I respect their decision and wish them nothing but success with their new programming.” Crooks added, “We hope our ten year investment has helped fund several scholarships for the VU Foundation. It’s always a pleasure to partner with Indiana’s First College.”

DLC Media, Inc. owns and operates 9 radio stations in the Terre Haute TV Market. The company is based in Washington, Indiana where they operate WAMW-FM Memories 107.9 and The General 95.9 & 1580 WAMW as well as five more Radio stations in the Terre Haute Metro.

DLC Media recently purchased WAKO-FM and WAKO-AM in Lawrenceville, Illinois. The WAKO-FM format was changed to “Lite 103” featuring Light Adult Contemporary music. Lite 103 is also the exclusive local radio station for Chicago Cubs Baseball.

DLC Media, Inc. also announced this week they are launching a new radio station which will serve Lawrence and Knox Counties. According to Crooks, a new Classic Country format will be on the air soon at 99.3 FM and 910 AM. It will be called “The Legend”.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments


  1. SiriusXM owns the federal trademark for “The Bridge” broadcasting a similar format with most of the same core artists. This shouldn’t last long.

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