Jules Riley Adds KSD-FM Programming Duties

Jules Riley 93.7 The Bull KSD-FM St. Louis iHeartMediaJules Riley, who joined iHeartMedia as Program Director of Classic Hits 103.3 KLOU St. Louis last November, will add on additional duties programming sister Country “93.7 The Bull” KSD-FM.

Riley tacks on the KSD-FM Program Director role from Dusty, who will remain with the station as APD/MD/Afternoon host. Dusty had taken the PD reigns when Steve ‘Scrubs’ Stewart moved to “Big 95.5” WEBG Chicago in 2015.

iHeartMedia-St. Louis announced today that Jules Riley has been named Program Director for 93.7 The Bull, #1 For New Country in St. Louis, effective immediately. 93.7 The Bull has a strong cross-platform presence and includes a number of programs and personalities– The Bobby Bones Show, Dusty, Hemmy, and CMT’s Cody Alan, — and produces legendary marquee events including the Bull Float Trip.

iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Riley will be responsible for day-to-day programming operations of iHeartCountry brand, 93.7 The Bull. She will work closely with on-air personalities and sales to oversee on-air, digital and music programming for the radio station brand and its local events. Riley will also continue to serve as Program Director for 103.3 KLOU.

“Jules has done amazing things with 103.3 KLOU over the past 6 months,” said A.J., Senior Vice President of Programming for iHeartMedia-St. Louis. “I am very excited to see her utilize her wealth of market knowledge and experience as well as her innovative style in leading 93.7 The Bull.”

Riley has over 15 years of experience in radio, including work as an Operations Manager, Brand Manager, Program Director, on-air personality and voice talent. She most recently served as Operations Manager/Brand Manager for KVOO-FM in Tulsa, OK. From 2005 until 2008, Riley was Program Director for WARH-FM and WMVN-FM in St. Louis, where she was named one of Radio Ink’s Best Program Directors in America in 2007. Her extensive programming background also includes stations in Phoenix, AZ; Philadelphia, PA; Wilkes-Barre, PA; and Wichita, KS.

“I am so thrilled to rejoin the Country world as a member of the 93.7 The Bull team,” said Riley. “The country battle in St. Louis is long-standing and 93.7 The Bull is primed for victory. I am ready to be of great service to our fans, listeners and community alike.”

93.7 The Bull is a leading media outlet in the St. Louis market and its content is available across multiple platforms, including its broadcast station; online via its branded digital site; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 100 million registered users.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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