Mikey Esparza Joins KFM-BFM San Diego

FM BFM JackFM KFMB-FM San Diego SDLocal Jack Frost Dave Shelly ChainsawMidwest TV Rock “100.7 KFM-BFM” KFMB-FM San Diego has announced the addition of Mikey Esparza’s “Mikey Show” for afternoons from 3-730pm starting Thursday, July 27.

Esparza previously has worked in the market at “Rock 105.3” KIOZ in nights and mornings and Alternative “FM 94.9” KBZT in mornings from 2010-2012. In recent years he has hosted a podcast and co-hosts the syndicated Rock All Night.

To make room for Esparza, the station has moved Assistant Program Director Robin Roth from nights to middays to fill the vacancy created by Sara Perry’s exit earlier this month, while Program Director Mike Vasquez moves from afternoons to nights. Dave, Shelley, and Chainsaw remain in mornings.

100.7 KFM-BFM is thrilled to announce the addition of “The Mikey Show” with Mikey Esparza to its programming line-up in afternoon drive from 3:00 PM-7:30 PM beginning Thursday, July 27th.

Esparza began his radio career 30 years ago at KFOX/Tucson and has cracked the mic in several other markets like Monterey, San Jose, Dallas and San Diego. He was last on the air in San Diego doing mornings at KBZT, which followed his run at KIOZ. After leaving KBZT he hosted a nationally syndicated show called “Rock All Night.”

Program Director, Mike V. Vasquez, says “Mikey’s passion for creating compelling content and his love of rock and roll make him the ideal choice to entertain San Diego during the afternoon commute. With The DSC entertaining our fans in the morning, the legendary Robin Roth rockin’ the workday and The Mikey Show on the drive home, KFM-BFM is committed to delivering quality programming.”

Esparza commented, “I feel like a kid on Christmas morning. I’m blessed to be a part of such a great station with such a cool staff! I can’t wait to rock people on their drive home.”

Lastly, with The Mikey Show taking over the afternoon slot, Mike V. will move to nights from 7:30 PM-12:00 AM.

100.7 KFM-BFM’s “variety rock” format has already become the top ranked rock station in San Diego and includes San Diego’s #1 morning show Dave, Shelly and Chainsaw.

Midwest Television, Inc. is San Diego’s leading multimedia company, operating CBS 8/KFMBTV, CW San Diego, AM 760 KFMB, 100.7 KFM-BFM and KFMB Interactive, the market’s only television/radio/digital/mobile media powerhouse serving the community round-the-clock.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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