KBVA Fayetteville To Relaunch As Lite 106.5

Lite 106.5 KBVA Variety Fayetteville Hog RadioWhen Hog Radio closes on its acquisition of Variety Radio Group Soft AC “Variety 106.5” KBVA Bella Vista/Fayetteville AR on Tuesday, August 1, it will relaunch the station as “Lite 106.5“.

The station will position itself as “The Best Variety of Timeless Classics” while the Westside Eagle-Observer reports that the company “promises only minor changes.”

Hog Radio purchased KBVA in April for $1.15 million. It will become the company’s fifth station in the Fayetteville market joining Country “96.7 The Coyote” KCYT, Sports “ESPN 99.5” KAKS/1290 KUOA, and Classic Hits “Star 101.5” KFMD.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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