Alpha Media flipped Hot AC “102.3 The Max” WXMA Louisville KY to Variety Hits “102.3 Jack-FM” at noon today.
No word yet on the status of the airstaff as the station is now running the nationally syndicated Jack-FM programming although Program Director Sarah Jordan remains in place. This returns the Variety Hits format to Louisville for the first time since iHeartMedia’s 100.5 WLUE dropped the format in 2009.
WXMA registered a mere 1.6 share in the Spring 2017 Nielsen Audio ratings. The move to Variety Hits gives WXMA more leeway between sister CHR 99.7 WDJX and Classic Hip-Hop “G105.1” WGHL while attacking SummitMedia Rock leaning Classic Hits “107.7 The Eagle” WSFR.
WXMA could be the first of many launches of the Jack-FM brand in the coming days and weeks as we’ve been tracking many domain registrations for it in multiple markets.
Alpha Media, Louisville announced the addition of 102.3 Jack FM to WXMA. The station previously known as 102.3 The Max, switched to Jack FM today, August 31st.
Jack 102.3 FM will play hits from artists like Aerosmith, Bruno Mars, Katy Perry, Kid Rock and more. Louisville radio veteran, Sarah Jordan will continue as Program Director of Jack 102.3 FM.
Alpha Media VP of Programming, Ronnie Stanton commented on the announcement, “What an exciting day for Alpha Media and the great city of Louisville. Jack will be a breath of fresh air both musically and in its fun attitude.”
“We are about to change the radio landscape in Louisville. We are ‘jacked’ to launch 102.3 Jack FM…an unpredictable radio station that breaks all the rules. Listeners are going to enjoy a new, fresh approach to hearing their favorite songs, and advertisers are going to love reaching a larger audience,” remarked Bill Gentry, Alpha Media, Louisville SVP/Market Manager.