The Wild format became redundant in Meruelo’s portfolio after the acquisition of “Power 106” 105.9 KPWR Los Angeles whose coverage overlapped with KDEY. Meruelo had run tests in 2016 to determine the amount of interference the two co-channel signals would create to one another before launching the Wild format in March.
The simulcast restoration took place at 2pm today.
Meruelo Media has announced that 93.5 KDAY Hip Hop Back in the Day will simulcast on 93.5 KDEY-FM in the Inland Empire effective immediately. This will extend 93.5 KDAY’s signal and coverage to the Riverside and San Bernardino counties.
Meruelo Radio Vice President Programming, Jimmy Steal said, “We’re pleased to bring 93.5 KDAY, Hip Hop Back in the Day, back to the Inland Empire.”
Meruelo Media President Otto Padron added, “With 93.5 KDAY’s increased reach and focus on 90’s Hip Hop Back in the Day and Power 106 #1 for Hip Hop, the newly super-sized and expanded Meruelo Radio merger efficiently and effectively reaches hip hop fans of all ages!”
In addition to extended signal reach, 93.5 KDAY has posted a highly targeted outdoor campaign and launched a refreshed digital platform. The Meruelo Media consolidation has provided 93.5 KDAY with additional resources, including an extended social media and digital team.
The greater Los Angeles area may listen to 93.5 KDAY via its free streaming app or by visiting www.935KDAY.com
93.5 KDAY and 93.5 KDEY are owned by Meruelo Media, the largest minority-owned broadcaster in Southern California.