Spanish Broadcasting System flipped Spanish AC “Estereo Tempo 96.5” WRXD Fajardo/San Juan PR to Spanish CHR “Play 96” on Friday, July 27.
Danilo Beauchamp and Yizette Cifredo will host a new morning show “El Brunch de la 96.5” weekdays from 6-11am with Héctor El Bravo’ serving as producer. Rogie Gallart will serve as Program Director.
The new “Play” format marks the end of the “Estereo Tempo” brand after 33 years. WRXD began phasing out the branding in favor of just “La 96.5” in June.
Spanish Broadcasting System, Inc., (SBS) (OTCQB: SBSAA) announced that it has premiered a new station in Puerto Rico, called “Play 96.5FM”, “Dale Play a la Variedad” with an innovative format for taste of all Puerto Ricans in different ages. “Play 96.5FM” began with a change of format, TOP 40 and new programming from Saturday, July 28, 2018.
“Play 96.5FM” diversifies its line of programming with the arrival of new radio personalities, which will be part of massive auditions that will be held in the coming weeks throughout the island. This innovative format will create a new reach in the San Juan metropolitan area.
“SBS Puerto Rico has a long history of innovation and excellence in radio and we are pleased to announce these improvements to our radio group on the island,” said Sixto Pabón, Vice President of Operations of SBS Puerto Rico, “Puerto Rico is the market for most influential radio in the US and we believe that our format, programming and talent changes will allow us to better connect with our audience and, in turn, our advertisers with their customers Play 96.5FM has an exciting format supported by a solid list of personalities in our programming that will boost the commitment through our radio and digital platforms. ”
“SBS is a company in constant evolution that responds to the trends of its market. For this reason, recent exercises with focus groups revealed the desire to listen to varied and current music on the island, “said Rogie Gallart Programming Director of Play 96.5FM.
“We are very happy to present Play 96.5FM to Puerto Rico,” said Jesús Salas, Executive Vice President of Programming and SBS Multiplatform Coordinator nationwide. “With this renewal of the brand and changes in the format of the station we will give the opportunity to new talent without experience, regardless of whether you are a policeman or a chef, if you have talent you can become a radio star through this station”.
Do not miss this historic moment on Puerto Rican radio, “Dale Play a la Variedad” from Monday to Sunday 24 hours a day with the new sound of Puerto Rican radio, “PLAY 96.5FM”.
Follow the conversation using the official hashtag # PLAY965FM, comment with others on social networks, http://play96fm.lamusica.com/ and you can listen to us through LaMusica App available on Apple and Android.
“Play 96.5FM” in Puerto Rico, is in search of new talents, send your demos and resume electronically: email@example.com.