Cannonball 101 Explodes Into East Idaho

Cannonball 101 101.1 KNBL Pocatello KEII Idaho FallsRiverbend Communications has flipped Mormon “Sunny AM” 690 KEII Blackfoot/1260 KEIR Pocatello ID to Variety Hits “Cannonball 101“.

Each station has a translator at 101.1 with K266BY Pocatello and K266AF covering Idaho Falls. 1260 KEIR also has new KNBL call letters to match the new format. reports that the station is featuring a broad playlist stretching from the 1950s through now. Jade Davis is serving as Program Director and the station will feature a rotating group of guest DJs from sister stations and those formerly in the market in mornings.

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  1. elcartero says

    They image their 10-in-a-row sweeps as “Cannonball Runs”. Interesting timing.

    Me, I think “Cannonball” would be a killer brand for a Country station.

    1. wolfenforcer32 says

      I have to agree. Especially if it’s a young country/southern rock/alternative country mix.

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