Cannonball 101 Explodes Into East Idaho

Cannonball 101 101.1 KNBL Pocatello KEII Idaho FallsRiverbend Communications has flipped Mormon “Sunny AM” 690 KEII Blackfoot/1260 KEIR Pocatello ID to Variety Hits “Cannonball 101“.

Each station has a translator at 101.1 with K266BY Pocatello and K266AF covering Idaho Falls. 1260 KEIR also has new KNBL call letters to match the new format.

EastIdahoNews.com reports that the station is featuring a broad playlist stretching from the 1950s through now. Jade Davis is serving as Program Director and the station will feature a rotating group of guest DJs from sister stations and those formerly in the market in mornings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments


  1. They image their 10-in-a-row sweeps as “Cannonball Runs”. Interesting timing.

    Me, I think “Cannonball” would be a killer brand for a Country station.


    • I have to agree. Especially if it’s a young country/southern rock/alternative country mix.

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