TuneIn has announced the launch of a pair of hip-hop stations programmed by former “Real 92.3” KRRL Los Angeles Music Director DJ Carisma.
“The Element” will be curated to focus on breaking and supporting new artists. It will be followed by “The Element West” focusing on west coast artists with street followings and internet buzz. DJ Carisma joined TuneIn earlier this year as artist relations lead and Hip-Hop/R&B curator.
TuneIn, Inc., the leading global live audio streaming service, today announced the launch of ‘The Element,” a new hip-hop station hosted by West Coast trendsetter and co-creator of the Young California movement DJ Carisma. This will be followed in the coming weeks with the launch of West Coast-specific version called ‘The Element West,” also hosted and curated by DJ Carisma.
“‘The Element’ combines my personal passion of breaking and supporting new artists with TuneIn’s commitment to deliver the world’s best listening experiences.” said DJ Carisma, Hip-Hop / R&B curation and artist relations lead at TuneIn. “I’ve dedicated my life to promoting the music and artists I believe in and ‘The Element’ takes this dedication to a whole new level. We are changing the industry!”
‘The Element,’ which will replace ‘Hip Hop Beat,’ is a first-of-its-kind station that is both uncensored and expertly curated, featuring music and artists that TuneIn’s 75 million listeners won’t hear anywhere else. Each week, a new artist will help DJ Carisma pick the music and provide live-to-tape commentary. Confirmed artists include Sheck Wes, Black Youngsta, G Herbo, and King Combs.
“Carisma, I see what you’re doin’, and I love what you’re doin’,” said DJ Khaled. “‘The Element.’ That’s right, hip hop. Everybody tune in to ‘The Element!’”
As a part of DJ Carisma’s commitment to west coast artists, ‘The Element West’ will launch on TuneIn on October 11. ‘The Element West’ will be the first ever 24 hour station dedicated to nothing but West Coast artists and culture, giving independent artists with huge street followings and internet buzz the attention they wouldn’t traditionally receive from local terrestrial radio stations.
DJ Carisma female DJ of the Year, joined TuneIn earlier this year with the mission to continue breaking new artists while living between radio and on-demand. One of the only female DJs in the country, DJ Carisma previously served as the Music Director at REAL 92.3 and as on-air talent at POWER 106, both in Los Angeles.
To start listening to ‘The Element’ now, visit https://listen.tunein.com/TheElement and stay tuned for the launch of ‘The Element West’ in the coming weeks.
