WKTI Milwaukee To Flip To Sports “94.5 ESPN”
WKTI will assume the programming currently heard on Good Karma’s 540 WAUK Jackson. The two stations will simulcast for the short term. Good Karma is purchasing WKTI and sister News/Talk 620 WTMJ Milwaukee from Scripps for $16 million as Scripps exits radio. WTMJ will continue to serve as the flagship station for the Milwaukee Brewers, Milwaukee Bucks and Green Bay Packers while WAUK/WKTI carries Marquette University sports.
WKTI currently ranks thirteenth in the Milwaukee market with a 3.5 share trailing iHeartMedia’s “FM 106.1” WMIL’s 5.6 share.
The current WKTI on-air staff including Program Director/midday host Ryan Wild, morning host Carol Vonn, and Music Director/afternoon host Karen Dalessandro will all exit the company with the format change.
Good Karma Brands announced today that when it assumes ownership of 94.5 FM WKTI on November 1, the station will become 94.5 ESPN FM, featuring local sports talk, play-by-play and ESPN programming.
Craig Karmazin, CEO and Founder of Good Karma Brands (GKB), said: “This is a natural evolution of our sports marketing, event and broadcast business in Wisconsin. 94.5 FM’s powerful signal, along with the synergy of its legendary sister station WTMJ-AM, will provide new and exciting ways for fans to stay close to their favorite teams and provide new ways for our marketing partners to engage with Wisconsin sports fans”.
WTMJ-AM is the flagship station of the Green Bay Packers, the Milwaukee Brewers and the Milwaukee Bucks. 540 ESPN carries Marquette University basketball along with other high profile national play-by-play broadcasts.
Steve Wexler, currently Vice President of Radio for E.W. Scripps, will become Vice President & Market Manager of GKB’s new combined business in Milwaukee once the Scripps transactions are complete, which will include: 94.5 ESPN FM, 540 ESPN, news radio WTMJ, the Wisconsin Sports Awards and the Tundra Trio.
At the onset, both 94.5 ESPN FM and 540 ESPN and will carry the same programming, including the popular Wilde and Tausch show, featuring Packers Hall of Famer Mark Tauscher and award-winning Packers writer Jason Wilde – as well as the Homer & Gabe show, featuring Steve “The Homer” True and Gabe Neitzel.
In addition to the two radio stations, fans can listen via the ESPN App and online at ESPNWisconsin.com.