Cox Media has relaunched “New Country 97.3” WNCB Birmingham, AL as “97.3 The Buck“. The station will continue to be current intensive focusing on “Nashvilleâ€œâ„¢s biggest country hits and coolest new country songs”. The station will also add an afternoon rebroadcast of the syndicated “Rick & Bubba” morning show based out of sister Country 104.7 WZZK.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.