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Mason’s Observations on The Pop Queens of Summer!

Mason Kelterby Mason Kelter
2

Taylor Swift I Knew It I Knew You Toy Story 5On the Friday it came out, Taylor Swift’s “I Knew It, I Knew You” received 10 requests on Liveline, something that has never happened with any new song before, even with superstar releases. We promoted it all week and on the debut night played it three times. With just Friday and Saturday requests it was our 19th most requested song of the week. This past week, it was #10, despite dropping from No. 1 to No. 20 on Spotify daily.

Swift wrote the song with longtime collaborator Jack Antonoff for the Toy Story 5 movie which debuts this Friday. It was heavily publicized for closing out the entire Mediabase Country radio panel this week, something rarely achieved by any artist in any format, but particularly for an artist who hasn’t had a hit in Country for over a decade. (Country, you might remember, often resisted Swift even during her hit streak there.) Currently, it’s No. 16 at Top 40, No. 14 at Hot AC, and No. 15 at Country.

Olivia Rodrigo The CureOlivia Rodrigo’s album “you seem pretty sad for a girl so in love” was released this past Friday. That same night, “drop dead” and “the cure” tripled in requests, and we even got a few requests for the other songs on the album. Now that we’ve had a few days with it, “drop dead” holds on as our top request and “stupid song” had four requests Monday night and three on Tuesday. It’s also currently #1 on Spotify, with her other 12 tracks all in the Top 20.

Ariana Grande’s “hate that i made you love me” continues to dominate the chart. It’s now our fourth most-requested song. The new album comes out July 31.

Zara Larsson now occupies the top two spots on Top 40, “Stateside” is #1 and “Midnight Sun” is #2, both after months of heavy promotion and “Stateside” being an obvious smash on streaming and requests since February. “Midnight Sun” has always gotten far less requests and streams, many of them from listeners under 13, but it does sound great on the air.

 

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Mason's Observations is a presentation of RCRQ Inc. in partnership with Ross On Radio. RadioInsight is not responsible for the contents of this column.

Mason Kelter is host of the nationally syndicated LIVELINE radio show.. For more info about Mason visit LivelineRadio.com or contact Scott Meyers.

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Comments 2

  1. Brian Woodward's avatar Brian Woodward says:
    2 weeks ago

    The Dominik Fike, and Bella Kay records surprise me a bit. They really aren’t that good. Must be big TicTok songs! “The Cure” & “Die” are my favs so far!!

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    • Sean Ross's avatar Sean Ross says:
      2 weeks ago

      A lot of the TikTok hits feel like trifles to me, too, and they don’t solve much for Top 40 in terms of starpower or tempo/energy. I take them a little more seriously because they also generate requests on Liveline. Same with Dexter & the Moonrocks.

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Mason Kelter

Mason Kelter

Mason Kelter fell in love with radio at age 11, discovering “Open House Party” on his local station. His professional radio career began in Appleton, Wisconsin at age 16. Five years ago at age 18, Mason moved to Boston looking for bigger opportunities in radio. In May 2020, Covid-era radio RIFs created the need for a powerful Pop night show. Following the same format and fun of the legendary Open House Party which ruled weekend airwaves for 30 years in almost every major market, he and his friend, mentor, and life-long idol John Garabedian created Liveline. It’s now delivered LIVE nationwide every weeknight to 70+ stations from Massachusetts to Maui. 
Mason is endearing, a natural entertainer who finds joy in talking to his listeners, playing the biggest hits and creating a fun, loose and welcoming environment where everyone has a voice. Designed to replace the boring wasteland of canned voicetracks and regurgitated morning shows, Liveline features dozens of listener calls every night from real people all over America, contests and prizes hourly, hot production and real live beat mixing. Mason is an in-demo host who lives the Top 40 lifestyle but delivers broad demo appeal with quick wit, broad knowledge of music history and special ability to turn every phone call into a mini-story.

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