Cumulus Country 96.3 KSCS Dallas debuted a new image last week as the station has removed all references to its call letters to now brand as “New Country 96.3“.
The move eliminates all branding references to the heritage KSCS call letters and a new logo nearly identical to Entercom’s recently rebranded 94.7 WNSH New York. The station has used “New Country” as part of its branding since 2011.
No changes were made to the station’s programming outside of the new image.
KSCS ranked ninth in the Dallas/Fort Worth market with a 3.8 share in the June 2019 Nielsen Audio ratings. Co-owned Country “99.5 The Wolf” KPLX placed second with a 4.9.
