WRLD Flips To Smooth R&B

95.3 Smooth R&B Kissin Country Legends WRLD ColumbusPMB Broadcasting flipped Classic Country “95.3 Kissin’ Country Legends” WRLD Valley AL/Columbus GA to R&B “95.3 Smooth R&B” this morning.

WRLD gives the Columbus market its third R&B station as it joins iHeartMedia’s market leading “Magic 101.3” WAGH and Davis Broadcasting’s third ranked “K92.7” WKZJ.

The format duplicates that of co-owned “R&B 92.1” 1420 WRCG/92.1 W221DP Columbus. But that station recently added an afternoon Sports Talk show and the company registered domains indicating a move to that format.

The now former format served as a flanker/brand extension to PMB Country “Kissin’ 99.3” WKCN Fort Benning South.

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