WRLD Flips To Smooth R&B
PMB Broadcasting flipped Classic Country “95.3 Kissin’ Country Legends” WRLD Valley AL/Columbus GA to R&B “95.3 Smooth R&B” this morning.
The format duplicates that of co-owned “R&B 92.1” 1420 WRCG/92.1 W221DP Columbus. But that station recently added an afternoon Sports Talk show and the company registered domains indicating a move to that format.
The now former format served as a flanker/brand extension to PMB Country “Kissin’ 99.3” WKCN Fort Benning South.