Community First Broadcasting’s Dakota Broadcasting has rebranded both of its stations in Aberdeen SD.
Country “105.5 Dakota Country” KMOM Roscoe is now “105.5 Maverick-FM” positioning as “Country With a Kick”. The station continues to feature a mix of current and classic Country and some Texas/Red Dirt artists.
Variety Hits 107.7 KABD-FM Ipswich simultaneously rebranded as “107.7 The Shark” with a positioning change to “Killer Hits”. The station’s music focus remains on the 1980s and 90s pop/rock with some 70s and 2000s.
Both changes took place on Saturday, May 23.
Dakota Broadcasting has been in operation in Aberdeen South Dakota, serving the greater northeast area, for the past 12 years and now the company has moved into a new era.
Since its founding Dakota Broadcasting has operated two 100,000 watt radio stations including Dakota 105.5 and 107.7 KABD FM. Dakota 105.5 plays some of the best country music throughout history, while also exploring its own unique sound while 107.7 KABD FM pleased everyone with its mix of hits from the 80s, 90s and today.
To keep up with an ever changing market and to continue to remain a leader in entertainment, sports and information across the listening area, Dakota Broadcasting has rebranded these two stations. Beginning Memorial Day weekend Dakota 105.5 will now be known as 105.5 Maverick FM “Country With a Kick”, and 107.7 KABD FM will be known as 107.7 The Shark “Killer Hits.”
“We went through a lot of ideas, but ultimately landed on Maverick FM,” Operations Manager for Maverick FM Lucas Quail said. “It’s a way to pay tribute to the station’s outlaw reputation while also signaling a new direction.”
“107.7 has always sought to try and appeal to everyone, the kind of music you can shop to or listen to while tinkering in the garage,” said 107.7 Operations Manager Mike Johnson. “We hope to modernize the sound with this change and make that enjoyment more consistent for the listeners.”
Dakota Broadcasting LLC is owned by Community First Broadcasting.