iHeartMedia Hot AC “My 92.9” KMIY Tucson has made a first time move to Christmas Music.

Branding as “Tucson’s Christmas Music Station”, the move comes with a shift of on-air talent. APD/Morning host Cyndi LaFrese exited in last week’s cuts and has been replaced by KBIG Los Angeles’ “Valentine In The Morning”. The station has also dropped On-Air with Ryan Seacrest in afternoons and moved “On With Mario Lopez” from late nights to nights. AC voicetrackers Jana Sutter (middays) and Toby Knapp (afternoons) join the lineup.

Does this move lead to a post-Christmas shift to AC for KMYI to go after Lotus Communications AC “94.9 Mix-FM” KMXZ?

iHeartMedia Tucson announced today the debut of My 92.9, Tucson’s Christmas Music Station, a new Holiday music station for listeners in the Tucson community. My 92.9 will broadcast around-the-clock festive music by Mariah Carey, Taylor Swift, Frank Sinatra, Johnny Mathis and more leading into the holiday season. On-air personalities Jana, Mario Lopez, and “Valentine in the Morning,” will continue to host the station’s programming.

“Given the challenging year we have all been having, now is the perfect time to get into the holiday spirit early,” said Nick Bruns, Senior Vice President of Programming for iHeartMedia Tucson. “We look forward to sharing the joy and celebrating the happiness of the season with our listeners all over Tucson and Southern Arizona with non-stop Christmas classics and holiday favorites.”