Tower 98.3 Becomes My 98.3 WMIM

Tower 98.3 WTWR My WMIM Monroe Toledo

Cumulus has flipped CHR “Tower 98” WTWR Monroe, MI/Toledo, OH to AC as “My 98.3” WMIM. Unlike its previous CHR format which targeted both Toledo and Monroe for advertisers and listeners, the new format is directly aimed at Monroe. The station is positioned as “Monroe’s Best Mix of Yesterday & Today” and duplicates the AC format of sister “Star 105.5” WWWM in Toledo.

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