Cumulus has flipped CHR “Tower 98” WTWR Monroe, MI/Toledo, OH to AC as “My 98.3” WMIM. Unlike its previous CHR format which targeted both Toledo and Monroe for advertisers and listeners, the new format is directly aimed at Monroe. The station is positioned as “Monroe’s Best Mix of Yesterday & Today” and duplicates the AC format of sister “Star 105.5” WWWM in Toledo.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.