SiriusXM has announced the appointment of Suzi Watford to the newly-created position of SVP/Chief Growth Officer for the company.
Watford will oversee SiriusXM’s enterprise-level growth strategy across a variety of key areas, including the company’s streaming subscription business as well as corporate marketing, analytics and research for SiriusXM and Pandora. She will lead the distribution, acquisition, retention and engagement strategies of SiriusXM’s streaming businesses.
She previously spent two decades at News Corp including eight years at Dow Jones and the Wall Street Journal most recently as EVP of its Consumer Division and Chief Membership and Marketing Officer until departing last January. She has also held marketing roles at The Times of London and The Telegraph in the UK.
SiriusXM today announced the appointment of Suzi Watford to the newly-created role of Senior Vice President and Chief Growth Officer for SiriusXM, reporting to Chief Commercial Officer Joe Verbrugge. In this position, Suzi will take a leadership position in driving SiriusXM’s enterprise-level growth strategy with oversight across a variety of key areas, including the SiriusXM streaming subscription business as well as corporate marketing, analytics and research for SiriusXM and Pandora.
Suzi brings two decades of experience architecting and implementing transformational growth strategies in the direct-to-consumer space, and will play a similar role at SiriusXM as she helps to propel the Company into the next phase of its evolution. In this role, Suzi will lead the distribution, acquisition, retention and engagement strategies of SiriusXM’s streaming businesses.
“Suzi is a dynamic leader who has played a key role in the digital transformation of media businesses, and she will be instrumental at SiriusXM as we continue to execute upon our vision to shape the future of audio,” said Joe Verbrugge, Chief Commercial Officer, SiriusXM. “Suzi has repeatedly demonstrated her ability to build and lead talented teams to evolve and grow profitable consumer subscription businesses, and we are thrilled to have her join us.”
“SiriusXM’s combination of world-class programming and talent with a passionate subscriber base is unmatched in the marketplace, and offers an incredible foundation for future growth,” said Watford. “I’m looking forward to joining the talented team at SiriusXM at this stage in the company’s journey and playing a role as we look to attract and retain new growth audiences.”
Prior to joining SiriusXM, Suzi held various growth leadership roles at Dow Jones. Most recently, Suzi led the overall consumer business for Dow Jones, including all aspects of marketing and subscription acquisition for The Wall Street Journal, Barron’s and MarketWatch. She previously also served as EVP and Chief Marketing Officer at The Wall Street Journal, overseeing global sales and marketing for the publication. Suzi joined Dow Jones from News UK where she served as Sales and Marketing Director for The Times and The Sunday Times. Suzi will be based in SiriusXM’s headquarters in New York City.
