Cumulus Media has announced it has promoted Allentown PA VP/Market Manager Elizabeth Pembleton to Regional VP adding oversight of the Scranton/Wilkes-Barre market starting March 1.
Pembleton has led the Cumulus Allentown cluster since June 2014 after serving as Director of Sales since 2003. She also spent a decade as Senior Account Executive for Clear Channel Allentown and its predecessors from 1993 to 2003.
She will succeed Chris Kenney in the daily oversight of the Scranton/Wilkes-Barre cluster.
Cumulus Media (NASDAQ: CMLS) announces that it has promoted Elizabeth Pembleton to Regional Vice President/Market Manager for Allentown, PA, and Wilkes-Barre/Scranton, PA. Pembleton has served as Vice President/Market Manager for Cumulus Allentown since 2014 and adds leadership responsibilities for Cumulus Media’s four radio station brands in Wilkes-Barres/Scranton to her purview, effective March 1, 2023.
Pembleton brings almost three decades of experience to her new role with Cumulus Media. She was named Director of Sales for Cumulus Allentown in 2011, and prior to that, was General Sales Manager for Citadel Broadcasting in Allentown, PA. She was also Senior Account Executive for Clear Channel Radio/iHeart Media in Allentown for 10 years. Pembleton holds a B.S. degree in Journalism/Media Studies from Lock Haven University of Pennsylvania. She serves on the Board of Directors for the Pennsylvania Association of Broadcasters.
Ron Giovanniello, Regional Vice President, Cumulus Pennsylvania, said: “I have had the pleasure of working side-by-side with Liz since 2011. She is an outstanding leader and is hard-working and passionate about our business and serving our team, listeners, and customers. This is a great opportunity for us to recognize and promote one of our best, and I’m confident the Cumulus Wilkes-Barre/Scranton team will benefit and grow from her leadership just as the Cumulus Allentown team has over the years.”
Elizabeth Pembleton commented: “I am honored to expand my role with Cumulus and to lead these great teams. This was a natural fit for me – while I’ve been part of the business community in the Lehigh Valley for nearly 30 years, my home is the Poconos, in the Wilkes-Barre/Scranton DMA, where I’ve lived since the early ‘80s. I’m excited to join the incredible team already in place and look forward to further collaboration with the two markets in the expanded region. Over the last several years, Cumulus Pennsylvania markets, and in particular the Allentown and WBS teams, have successfully worked together for the mutual benefit of our audiences, advertisers, and the community. I can’t wait to get started on my next chapter with Cumulus!”
Cumulus Media owns and operates four radio station brands in Allentown, including: CAT COUNTRY 96.1/WCTO-FM & CAT COUNTRY 107.1/WWYY-FM (Country); 100.7 WLEV-FM (AC); 99.9 THE HAWK/WODE-FM (Classic Rock); and FOX SPORTS Lehigh Valley 94.7 & 1230/WEEX-AM (Sports).
Cumulus Media owns and operates four radio station brands in Wilkes-Barre/Scranton, including: 97.9X/WBSX-FM (Rock); HOT 97.1 & 95.7/WBHT-FM/WBHD-FM (CHR); MAGIC 93/WMGS-FM (AC); and 93.7 NASH FM/WSJR-FM (Country).
