Buddy Shula’s Radio One Buffalo Oldies “Big WECK” 1230 WECK Cheektowaga/Buffalo NY and translators 100.1 W261EB Lancaster, 100.5 W263DC Tonawanda, and 102.9 W275BB Cheektowaga has announced the promotion of Donny Tomasulo to VP/GM, while Trish Wiest rises to the same role for associated advertising agency Media One Buffalo.
Tomasulo joined WECK in October 2021 as Director of Sales. Tomasulo has worked in sales in Buffalo since 1988 with stints across the market including an 18 year run at Entercom’s cluster from 2002 to 2020 rising to General Sales Manager and then Director of Results.
Wiest has been with Media One Buffalo since 2021 and worked as Media Director at local ad agency FARM. She previously spent a decade as an account executive at Cumulus Media Buffalo and
Radio One Buffalo, and Media One Buffalo, a leading local radio station and full-service ad agency is announcing the promotions of Buffalo Broadcasting Hall of Famer Donny Tomasulo to VP/GM of Radio One Buffalo, LLC (BIG WECK RADIO) and market sales veteran and media buyer Trish Wiest to VP/GM of Media One Buffalo, LLC (AD AGENCY)
Radio One Buffalo, which owns WECK 1230AM/100.1FM/102.9FM/100.5FM Buffalo, NY has a unique position as not only a market leading radio station, but a radio station with a full-service advertising agency named “Media One Buffalo, LLC”.“My mantra has always been to always hire the best people. Winning simply cannot be done without key players, and Donny and Trish fit the bill of the quarterbacks we strive to have” says Buddy Shula, President, and CEO
“I used to be Buddy’s boss for 20+ years at then Entercom Buffalo (Now Audacy) and now I’m working for him, and I could not be happier. Buddy understands how important it is to treat your employees like they are owners of the company. He understands that employee satisfaction is key to the health of any business. I am very excited about this new role.” says Tomasulo.
Shula says “Donny has been with BIG WECK as sales manager for almost two years and his passion and optimism inspires me every day. He truly creates a fun, professional work environment for people to thrive”
Shula continued, “Trish Wiest has taken our Media One ad agency to a whole new level in the two years she has been with us. Because of Trish’s leadership as senior media buyer, Media One has become the fastest growing ad agency in Buffalo, and her market knowledge is unmatched. Our clients get unparalleled results from our team guidance”.
“Buddy had a vision that radio stations should be idea creators for advertisers, not commodity sellers. I share the same belief that media and other ad agencies should not be radio’s adversaries, but we should be partners, to work together for the success of the clients”. Wiest said.
