Alpha Media will launch “Podcast Radio” on a pair of signals in Missouri.
News/Talk 800 KREI Farmington will launch the Podcast Radio programming and on May 27 and 1230 KWIX Moberly/92.5 KWIX-FM Cairo on June 17. The changes follow Alpha’s mass cuts in the markets early this month.
Podcast Radio Missouri will be featured across dayparts on the two stations, prominently acting as the Morning Show in both markets, offering a fresh and dynamic start to the day. This partnership marks a significant expansion of Podcast Radio’s format into the American radio landscape, promising to offer Missouri listeners a novel way to explore podcasting content through traditional radio.
Listeners will hear top-quality podcast content from across North America and the world, while also giving airtime to local Missouri podcast content. Localized imaging and station IDs will feature across Podcast Radio Missouri broadcast hours, which also include original interviews with podcasters. Gene ‘Bean’ Baxter acts as lead interviewer, delving deep into the methodology and personality of both local and national podcasts and their creators.
Gerry Edwards, CEO of Podcast Radio, notes, “We are thrilled to be partnering with Alpha. The team has been great to work with in the build-up to launch, and we cannot wait to hear more Missouri-based podcasters on these stations.”
Phil Becker, Executive Vice President of Content at Alpha, said, “We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities. While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets”.
Gary Krantz, CEO of Krantz Media Group (KMG) who is overseeing syndication of Podcast Radio, adds, “We are excited to expand Podcast Radio’s presence into Missouri with Alpha Media. Together, we’re creating a new gateway for listeners to discover and enjoy the best in podcast content through the familiar and trusted medium of radio.
Podcast Radio, adapts podcast content into a radio-friendly format, was first established in the UK in 2020. It broadcasts 24/7 online, via smart speakers, apps, and on both FM and AM radio, leveraging the familiarity and trust people have in traditional radio to help listeners discover and select from millions of podcasts. The format includes live “Podjocks” who provide engaging transitions, interviews, and commentary, enhancing the radio listening experience with high-quality podcast content from around the globe.
