Norsan Media has named Alina Berriz as Florida Market President overseeing the company’s stations in Jacksonville and Orlando.

Berriz joins Norsan from Bustos Media where she was General Manager and Sales Manager in Seattle since June 2019. She has also held roles in television as Director of Creative Services for Univision’s UniMás network, Marketing Operations Manager for Telemundo’s owned & operated stations, and Sales/Marketing/Promotions Manager for WSCV-TV Miami.

Berriz commented, “I am honored to join Norsan Media and lead the efforts in Orlando and Jacksonville, and look forward to building on the company’s goal of delivering quality content and creating meaningful connections within the community.”

Norsan Media CEO Natalia Sanchez Alvarez said, “As Norsan Media begins its operations in Orlando, the company is committed to bringing culturally relevant content to its listeners, reflecting the diverse interests and values of the local Hispanic community. We are thrilled to welcome Alina to our team and are confident her experience and leadership in the broadcasting industry will bring fresh energy and innovative strategies to our company.”