WMOJ Cincinnati Gets Its Mojo Back
After stunting this weekend with short snippets of songs and asking its listeners what the station should play, Radio-One has shifted Urban AC “Mojo 100.3” WMOJ Cincinnati back to its original Jammin Oldies format. At first glance, the station is keeping an Urban lean as opposed to adding a Disco/Dance element seen at many Rhythmic Oldies stations.
Station OM Steve Harris tells the Cincinnati Enquirer, “We’re returning to our jammin’ oldies roots, but in a way for 2010. It will be a lot more fun, more up-tempo, and songs people can sing along with.” The station will remain jockless for the foreseeable future as syndicated Tom Joyner moves his morning show to sister Talk “1230 The Buzz” WDBZ.
Mojo began in Cincinnati when Susquehanna’s 94.9 WVAE flipped from Smooth Jazz to Rhythmic Oldies in the Spring of 1999 and claimed the WMOJ calls. Over time the station shifted to Urban Oldies before the intellectual property of the station was sold by Cumulus to Radio-One in September 2006. The station moved to 100.3 and shifted to Urban AC at that time.
The first hour of the new Mojo 100.3 consisted of:
Michael Jackson – Rock With You
Marvin Gaye – Let’s Get It On
Earth, Wind & Fire – Sing A Song
The Commodores – Nightshift
Tone Loc – Wild Thing
The Emotions – Best Of My Love
The Whispers – Rock Steady
The Chi-Lites – Oh Girl
Stevie Wonder – Isn’t She Lovely
Sade – Paradise
Queen – Another One Bites The Dust
The Manhattans – Shining Star
Sheila E. – The Glamorous Life
The Brothers Johnson – Strawberry Letter 23
The Spinners – I’ll Be Around