European based real-time audience analytics platform RadioAnalyzer is entering the North American marketplace with the addition of Scott Musgrave to its team.

Musgrave has previously served as SVP/Client Solutions for Coleman Insights, Head of US Radio
for Luminate’s BDS Radio, and VP/Sales and SVP/General Manager for Arbitron. He has also held senior management and consultant roles for multiple media organizations. He commented, “RadioAnalyzer have been successful with the biggest European broadcasters for more than a decade, helping them grow and thrive, so this feels like the perfect time for US and Canadian radio to take advantage of their tools and methods. I honestly can’t wait to showcase them to the broadcasters here”

RadioAnalyzer Co-Founder/CEO Mikkel Ottesen Lønstrup said, “Scott’s unique blend of experience, relationships, and understanding of radio audiences both on air and ‘behind the scenes’ make him our ideal partner as we continue to expand across North America.“We’ve spent the last years growing audience share and engagement for successful stations around the world, and are excited to bring our suite of tools to even more broadcasters looking to grow, by optimizing content and music playlists using real-time behavioral data. We are sure Scotts expertise paired with our unique methodology will greatly benefit the radio industry in North America.”

Musgrave joins The Audience Company CEO Jarrod Graetz, who represents RadioAnalyzer to Christian and non-profits, in representing the company in North America.

RadioAnalyzer’s toolset monitors real-time listener engagement with content to “help audio creators make better, data-driven decisions using Big Data, AI, detailed market surveillance, and real-time listener behavior.”