Holston Valley Broadcasting Corporation has promoted Gregg Bonham to Program Director of Rock “95.9 The Hog” WRZK Colonial Heights/Kingsport TN.

Bonham joined WRZK in April 2025 as APD/afternoon host. He succeeds Scott Highland who will now focus on programming Sports “ESPN Tri-Cities” WKPT.

Holston Valley President/General Manager Kim Mitchell said, “Gregg has been an integral part of our team over the past year, and we’re excited for him to be stepping into this role. His passion for the brand, strong understanding of our audience, and commitment to community engagement make him the right leader to continue building WRZK’s momentum.”