Live Channel USA’s newly launched Radio Network News has selected Radio.Cloud’s NewsCloud platform for distribution and production.

The software provides a central hub for journalists and anchors to write, localize, produce, and distribute newscasts at scale. Radio.Cloud says, “NewsCloud empowers one anchor to produce hundreds of different versions of a newscast each hour, and send out those newscasts in a matter of seconds. The technology enables much more productivity and efficiency than previously possible, allowing journalists to serve listeners with updated and relevant news specific to their locale every hour.”

RNN founder Dan Warren said, “Our goal from day one was to move away from the traditional, harsh, compressed sound of legacy wire services. We wanted to bring a modern, authoritative, high-end news podcast aesthetic to commercial radio—something that stands completely on its own two feet. By partnering with NewsCloud, our anchors can deliver that premium, intimate sound while dynamically adapting the content so it feels hyper-local and immediately relevant to every single affiliate market we serve”.

Radio.Cloud account director Andrew Scaglione stated, “NewsCloud actually predates Radio.Cloud and is used by some of the biggest networks in Europe. With the end of CBS News Radio, we’re excited to step in and provide RNN with all the tools to offer custom, local newscasts to stations.”