Clear Channel Country “Kix 97.9” WPKX Springfield, MA has begun simulcasting on 100.9 WRNX displacing the former AAA format.
The long awaited move is the first step in the process of WPKX leaving the Springfield market for Hartford, CT where it will gain a new format and identity. With this move, the stations are beginning to emphasize the ne “Kix 100.9” identity. WRNX, licensed to Amherst, MA has a construction permit to improve its signal in Springfield proper.
No word yet on how long the simulcast will last before 97.9 completely hands the format to 100.9.