101.1 The Beat Phoenix Completes Signal Upgrade
Sierra H Broadcasting’s Urban “101.1 The Beat” KNRJ Payson AZ has completed its signal upgrade in the Phoenix metro with a city of license change to Cordes Lakes.
The station had been using translators 92.7 K224CJ and 99.3 K257CD in Phoenix to serve the city itself. With the upgrade, the translators have been completely deemphasized.
Press Release follows:
KNRJ – FM, The BEAT 101.1 FM Upgrades itâ€™s Signal and Reaches One-Million More Listeners In the Phoenix Metropolitan Area and Surrounding Northern Arizona Communities
For more than three years The BEAT has been broadcasting on three frequencies to cover the Phoenix Metropolitan Area, 101.1 FM, 92.7 FM and 99.3 FM. This was due to the fact that the station was licensed miles away to Payson, Arizona with its main transmitter located on the Mogollon Rim just above Strawberry, Arizona. Effective March 21st, KNRJ FM has changed its city of license to Cordes Lakes, Arizona. This allows for the stationâ€™s transmitter to be moved to a new state of the art, one-acre facility closer to Phoenix, just north of the valley on top of the Bradshaw Mountains. For a number of years, Sierra H Broadcasting has been working on the project to improve the stationâ€™s coverage by relocating KNRJ FMâ€™s transmitter closer to the Phoenix metropolitan area. This move and upgrade to state of the art, solid state, energy efficient digital equipment will allow the popular Hip Hop Hits station to reach an additional one-million listeners on the KNRJ 101.1 FM frequency.
â€œFor years the number one comment we would get from our listeners was that they love The BEAT but have had difficulty hearing us. We have addressed that concern with this upgrade. We have invested a tremendous amount of time and financial resources into this project and are thrilled with the results,â€ commented Michael Mallace, General Manager for Sierra H Broadcasting. Program Director, Fred Rico stated, â€œThe upgrade to KNRJ isnâ€™t just an improvement to the radio station but itâ€™s fulfilling a need to this area of Arizona. People are passionate about real Hip Hop and weâ€™re giving them the best from the 80â€™s 90â€™s and todayâ€. Mallace went on to say that, â€œNot only will this be great for our listenersâ€¦it will be a benefit to our current and future advertisers as well.â€
Sierra H Broadcasting is a veteran founded, privately held, locally owned and operated Arizona corporation that operates two radio stations, KAJM-FM and KNRJ-FM, in the Phoenix metro area. These two formats: MEGA 104.3 FM â€“ Arizonaâ€™s Old School and The BEAT 101.1 FM â€“ Hip Hop Hits also entertain listeners throughout Northern Arizona, including the Flagstaff, Payson, Prescott and Sedona communities. MEGA and The BEAT can be heard on all smart-phones and world wide on the web at azthebeat.com and mega1043.com.