XL102 Is Back In Richmond

XL102 XL 102 102.1 The X WRXL Richmond Elliot in the Morning Fletcher MasonClear Channel Alternative “102.1 The X” WRXL Richmond has returned to its heritage “XL 102” branding.

The move follows the recent relaunch of Cox’ 96.5 WKLR as “Rock 96.5” as it encroached on WRXL’s hold on 90’s rock in the market. WRXL was known as “XL 102” from 1976 until 2002, when it shifted to Alternative and rebranded as “102.1 The X“.

No changes musically or to the airstaff accompany the return of the “XL102” name to the station.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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