C&D Leaves 97.1 Honolulu Nameless

Boom 97.1 KORL Honolulu H Hawaii Media Radio-One TrademarkIt didn’t take long for Radio-One’s lawyers to put an end to the “Boom” moniker on HHawaii Media’s 97.1 K246BR Honolulu/101.1 KORL-HD4 Waianae.

The station’s website is gone and the Facebook page has removed any reference to the now former moniker. Identifying on-air as just “97 dot 1“, the station can be heard online here.

Original Report 7/2: Classic Hip-Hop has landed in Hawaii as H. Hawaii Media launches “Boom 97.1” on 97.1 K246BR Honolulu/101.1 KORL-HD4 Waianae.

The new format replaces K246BR’s previous Japanese “J-Pop 97.1” format. How long until Radio-One has something to say about their trademarked “Boom” name as they have already gone after other stations using similar branding?

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. It’s just a four letter name. Radio One should relax. LOL

  2. Rather, a four letter generic word being used as a name.

    This site needs the ability to edit comments, plz?

    • Radio One was one the losing side of a trademarked name dispute back in 1999, when they flipped WENZ/107.9 Cleveland to mainstream urban as “Kiss 107.9,” patterned directly after WKYS in Washington, D.C. Within a week, CC flipped a suburban FM in Lorain, Ohio from CCM to CHR as “Kiss 104.9…” and promptly issued a C&D at Radio One, citing exclusive rights to the “Kiss FM” name throughout Ohio (invoking a trademark for KIIS-FM issued to that stations’ then-owner Gannett in the mid-80s).

      Radio One acquiesced to CC not long after that, quietly renaming WENZ as “Z107-9.”

      So yeah… “Boom” is just a word. But they built a brand around that word and trademarked it. Not unlike when MetroMedia trademarked “The Wave” when they offered the NAC/SJ format from KTWV nationwide… Rubber City Radio Group’s WNWV/107.3 Elyria still uses the “Wave” name via a licensing agreement with CBS Radio, owners of KTWV.

  3. They’re going to have a tough time taking on KHJZ and KUMU.

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