Update 10/21: The stunting has come to an end at Entercom’s 96.3 W242BX/WFBC-HD2 Greenville, SC as the station flipped today to Urban “96.3 The Block“.
The 5pm launch came following a decoy announcement from “Simon” at noon to throw competitors off the scent. The new format positions W242BX up against SummitMedia Urban AC “107.3 Jamz” WJMZ and Rhythmic leaning CHR “Hot 98.1” WHZT. The new “Block” picks up the syndicated Steve Harvey morning show to compete against Tom Joyner on WJMZ starting on November 2.
Today, Entercom Greenville announced the launch of the New 96.3 The Block. 96.3 The Block plays the best hip hop and R & B with superstar Steve Harvey in the morning. 96.3 The Block launched with 10,000 songs in a row commercial free. The Steve Harvey show begins Monday, November 2nd.
“We have high expectations for 96.3 The Block. Until now, there have been limited choices for radio serving African Americans in the Upstate. The ratings decline of stations serving this market makes it a great time to launch 96.3 The Block. With superstar Steve Harvey in the morning, fewer commercials, and better music, we expect 96.3 The Block to be a big hit, “said Entercom Greenville Market Manager, Steve Sinicropi. “96.3 The Block will be very active with community partners, will bring better programming, and a new choice to the Upstate. Adding 96.3 The Block to our portfolio gives us seven radio stations and the ability to reach virtually any audience in the Upstate.”
Steve Harvey is more than a radio personality—he’s a proven brand with unique appeal. From his best-selling books to his movies and his highly-rated TV show, Harvey’s family-friendly humor and deep connection with his audience has made him the gold standard in morning drive urban radio. Steve Harvey has proven to be a magnet for listeners. His TV Show, The Steve Harvey Show, is the top-rated show weekdays on WYFF 4 at 3PM.
“I couldn’t be more excited to launch in Greenville, and I truly feel blessed to be a part of the New 96.3 The Block and the Entercom Greenville family” said Steve Harvey.
Adopting the name of Entercom’s WSMW Greensboro, NC, the station has duplicated the format heard on SummitMedia’s own translator “97.7 Chuck-FM” W249CB/WJMZ-HD3. Sweepers on the station take some attacks at Simon’s cousin “Charles”, Chuck-FM held a 0.9 share in the Summer 2015 Nielsen Audio ratings.
As we reported below, we expect the end result to be an Urban branded “96.3 The Block“.
Original Report 10/14: Entercom has launched Country “Kicks 96.3” W242BX/WFBC-HD2 Greenville, SC.
The 250 watt translator (Coverage Map) is set to go up against iHeartMedia’s pair of 100kW Country stations: new market leader “Whistle 100.5” WSSL and third ranked 92.5 WESC. Those two stations combined for a 16.6 share in the Summer 2015 Nielsen Audio ratings released earlier this week.
But is this just a stunt? The imaging is basic and full of cold segues and the station is mismashing different identifiers. The domain is Kicks963.com, on-air is branded as “Kicks 96” and the logo identifies as “Kick 96.3“.
We’ve been monitoring an anonymous registration of 963TheBlock.com for a month and there are social media accounts reserved for that brand. A Hip-Hop oriented Urban on W242BX would flank sister CHR “B93.7” WFBC-FM against SummitMedia’s Urban AC “107.3 Jamz” WJMZ and Rhythmic leaning CHR “Hot 98.1” WHZT.