Chattanooga’s 106.9 Becomes The Big Easy

Big Easy 106.9 W295BI Chattanooga WPLZ-HD2 Cat Country SantaThe Christmas stunting of “Santa 106.9” Chattanooga/WPLZ-HD2 Ooltewah TN has come to an end with the station flipping to Soft Oldies “Big Easy 106.9“.

The new format extends the brand of sister Classic Hits “Big 95.3” WPLZ to a second station. The new format will focus on music from the late 1950’s through early 1980s.

Original Report 11/2: After just seven months after moving Country “Cat Country” from 95.3 WPLZ Ooltewah TN to 106.9 W295BI Chattanooga/WPLZ-HD2, Brewer Media has flipped the station to Christmas music as “Santa 106.9“.

We have been monitoring domain registrations made in late August for the station.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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