Radio-One Launches Boom 106.3 Columbus
Radio-One has launched its fifth Classic Hip-Hop station (and first in almost a year) as 106.3 WXMG London/Columbus OH debuted as “Boom 106.3” at 12pm.
We reported yesterday that Radio-One had registered the domains and social media accounts for the new format. WXMG’s previous Urban AC format moved to Radio-One’s newly acquired 95.5 WZOH-FM on Thursday.
Radio-One began the Classic Hip-Hop format trend in the fall of 2014 with the massive growth at KROI Houston and quickly duplicated the format in Atlanta, Dallas and Philadelphia. When the “Boom” branded stations began to come back to earth, the company shied away from any additional transitions to the format until today.