Forever Acquires WYCR/WHVR York

98.5 The Peak WYCR York Hanover Forever Media 98YCR 1280 WHVRForever Media continues its expansion southward and eastward in Pennsylvania with the acquisition of Classic Hits “98.5 The Peak” WYCR York-Hanover and Classic Country “Real Country 1280” WHVR Hanover from Radio Hanover.

Forever will pay $2.6 million for the pair and enter into a $400,000 contract for a non-compete and consulting. All of the employees of the stations will be terminated upon closing of the deal, but are to be offered at-will employment wit Forever.

WHVR and WYCR will create a cluster with Forever’s recently acquiredGreat Country 107.7” WGTY and Sports “ESPN 1320” WGET Gettysburg. The pending acquisition of WYCR/WHVR was first reported last week by Northeast Radio Watch.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. My guess is the peak will pick up an affiliation with Westwood One Classic Hits like Happy 103 in State College.

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