iHeartMedia will launch “97.5 Pride Radio” K248CU/100.7 KASE-HD2 Austin TX at 12pm today.
Austin’s “97.5 Pride Radio” will include the national Pride Radio airstaff of Ricky in mornings, Delana from 10am to 2pm, Houston from 2-6pm, Pacey from 6-10pm, and Christie 10pm to 2am along with Austin oriented LGBT news and events. K248CU will debut with 10,000 songs commercial free.
iHeartMedia Austin today announced 97.5 Pride Radio, the pulse of LGBT Austin. 97.5 Pride Radio is iHeartMedia’s second FM radio station in the country with programming devoted to local Lesbian, Gay, Bisexual and Transgender (LGBT) listeners and allies. The new station will kick off commercial free with 10,000 songs in a row on January 12 at 12 p.m. CT.
97.5 Pride Radio, a broadcast extension of the popular digital station Pride Radio on iHeartRadio, iHeartMedia’s all-in-one streaming music and digital radio service, will play the hottest dance remixes and pop hits from artists such as David Guetta, Katy Perry, Calvin Harris, Nick Jonas, Rihanna and others. The station’s on-air programming will include an emphasis on local community news, plus several music and entertainment shows throughout the day with popular on-air personalities: Ricky, from 6 – 10 a.m.; Delana, from 10 a.m. – 2 p.m.; Houston, from 2 – 6 p.m.; Pacey, from 6 – 10 p.m.; and Christie, from 10 p.m. – 2 a.m. 97.5 Pride Radio will also feature special mixes, exclusive on-air interviews and localized online content.
“As we look at Austin’s progressive community, there is no better time to launch a radio station for LGBT listeners and allies,” said Patrick Davis, Senior Vice President of Programming for iHeartMedia Dallas and Austin. “We are very excited to bring 97.5 Pride Radio’s unique programming to a city that thrives on being different.”
The launch of 97.5 Pride Radio follows the success of Pride Radio, iHeartRadio’s digital entertainment destination for the LGBT community, which is consistently one of iHeartRadio’s most listened-to dance hit and remix stations.
“Austin has one of the most active LGBT communities in the nation, and 97.5 Pride Radio will fit right in with the community,” said Don Parker, Pride Radio Brand Manager and Senior Vice President of Programming for iHeartMedia. “Through our iHeartRadio digital platform, Pride Radio forms deep connections with listeners across the country through relatable programming and entertaining news content, and we look forward to creating a new bond between 97.5 Pride Radio and local listeners through Austin’s very own customized version of Pride Radio!”
Fans can listen to 97.5 Pride Radio at the station’s website, 975PrideAustin.com as well as on the HD2 channel of 100.7 FM in Austin, iHeartRadio.com and the iHeartRadio mobile app, iHeartMedia’s all-in-one music streaming and digital radio service. iHeartRadio is available across web, mobile phones, tablets, automotive partners, smart TVs, gaming devices and more. iHeartRadio is always free for listeners to use, with no capped hours or monthly subscription fees. It delivers everything listeners want in an all-in-one platform: Instant access to more than 1,500 radio stations from across the country, user-created Custom Stations inspired by a favorite artist or song, thousands of curated digital stations “Perfect For” any mood or activity, and a Shows & Personalities feature giving users access to the best on-demand news, talk and entertainment content available today. To see all available platforms and to download the app, visit iHeartRadio.com/apps.