The flip of 102.9 KYNW Centralia was not the only move iHeartMedia has made to its Seattle cluster as the company makes changes to four of its Seattle/Tacoma area stations.
The moves start as Rhythmic CHR 93.3 KUBE is downgraded to the 104.9 signal that was home to Rock “104.9 The Brew” KKBW Eatonville. With the move the format will be focused on the Tacoma area as “Tacoma’s Hits & Hip-Hop”. SupaSam remains in mornings on KUBE, while Tiffany Warner moves from middays to afternoons.
That will clear 93.3 to become CHR “Power 93.3“. Positioned as “Seattle’s New Hit Music”, the new station will take direct aim at Hubbard’s market leading “Movin 92.5” KQMV. Carla Marie and Anthony, most recently of the syndicated Elvis Duran Show will go across the country to take mornings at Power 93.3 as it launches with 10,000 songs in a row. Kat Fisher, who had been part of the Bender & Molly morning show on KBKS will host middays at Power. New KPWK call letters have been applied for the station.
With 93.3 going CHR, the cluster’s existing Mainstream CHR “106.1 Kiss-FM” KBKS Tacoma has shifted to Hot AC. Bender and Molly remain in mornings as the station takes on a new “More Music, More Variety” positioning.
And 102.9 KYNW Centralia will become Alternative “Alt 102.9” giving Entercom’s “107.7 The End” KNDD a direct format competitor in the market. Andy Harms, who hosts afternoons at “Alt 98.7” KYSR Los Angeles and previously worked at KNDD will take on afternoon duties at KYNW as well.
Among the staffers exiting with the changes are KUBE PD/afternoon host Eric Powers, KUBE APD/MD and KBKS middayer Karen Wild and KBKS MD/Afternoon host Eric Tyler.
iHeartMedia Seattle announced today that it has realigned several of its stations’ programming to provide an enriched listening experience for the Seattle audience, attracting new listeners, while also retaining each station’s core listener base. Effective immediately:
KBKS 106.1 CHR will become a HOT AC station with the new slogan “More Music, More Variety.” The highly rated hugely popular morning show with Bender and Molly will continue to broadcast weekday mornings. KUBE 93.3 FM (Rhythmic/CHR) will evolve into CHR station – POWER 93.3 FM “Seattle’s New Hit Music,” and will kick off playing 10,000 songs commercial free. Anchoring POWER’s new talent line up will be Carla Marie & Anthony, recognized from the Elvis Duran Show, with a fresh new morning show. The popular brand KUBE will find a new frequency home on 104.9 FM and become dedicated to Rhythmic programming as “Tacoma’s New Home for Hits & Hip Hop.” KUBE 104.9 FM will also continue to feature Supa Sam on weekday mornings and Tiffany in afternoon drive. Last week prior to today’s announcement, KYNW’s HOT AC listeners were transitioned to KBKS and it will become ALT 102.9 FM, “Seattle/Tacoma’s Rock Alternative,” playing Alternative Rock music programming. The ALT station will also welcome back popular Seattle on air personality Harms during the afternoon drive.
iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company. These new programming shifts will help iHeartMedia Seattle better serve its listeners and advertisers by aligning its programming and complementing the significant growth enjoyed by KJR-950 AM and 95.7/The JET in 2015.
“We have identified a clear path forward that retains these stations’ core listeners, while also attracting new ones. These programming changes will build on the strengths of each brand and what differentiates them from one another,” said Kent Haehl, Market President, iHeartMedia Seattle. “These changes aren’t traditional format changes; this is a pivot strategy to enable these brands to resonate quickly with both listeners and advertisers.”
“This is a revolution for the Seattle market, and the success we’ve had with listeners to The Jet (KJR-FM) validates our strategy,” said Andrew Jeffries, EVPP of the West Division, iHeartMedia.”Realigning our programming content, and boasting an influx of great talent under the leadership of radio veteran Rich Davis, we are bringing a fresh new approach to Seattle listening that will drive results.”
“It’s no secret that Seattle is a competitive market and these changes align our brands in a way that capitalizes on each stations strengths and gives us the best opportunity to win while providing a fresh new experience for our audience, “said Rich Davis, Senior Vice President of Programming, iHeartMedia Seattle. “Our talent, including new Power 93.3 morning team Carla Marie and Anthony ,Alt. 102.9’s Harms, along with 106.1’s Bender and Molly and KUBE 104.9’s DJ Supa Sam make this lineup not just a big win for our stations, but for our listeners in Seattle too.”
Original Report 1/15: iHeartMedia is making some changes to its Seattle/Tacoma area stations.
Hot AC “102.9 Now” KYNW Centralia/Tacoma will debut a new format on Tuesday, January 19 at 12:00pm. Hosts from sister CHR “106.1 Kiss-FM” KBKS-FM Tacoma/Seattle are featured on sweepers announcing the upcoming format change and directing listeners to their station.
KYNW launched in June 2013 replacing a simulcast of Sports 950 KJR Seattle. In the December 2015 Nielsen Audio PPM ratings, KYNW registered a 1.0 share of the Seattle market, which is not bad considering it does not put a serviceable over half of the market including the city of Seattle. iHeart must be looking at removing 102.9’s format to prop-up KBKS’ 3.0 share.
Also at KBKS, morning co-host Kat Fisher announced this morning she is leaving the station for a promotion within the company. Bender Cunningham and Molly Mesnick remain in place on the morning show.
We hear from our sources that the company may not be finished with the moves in the Seattle market either. Will struggling Rhythmic CHR 93.3 KUBE be next to see some changes?