The CBS Radio Sports and CHR movement takes another leap forward in August as a pair of Boston FM’s will take on new identities.
On August 13, Hot AC “Mix 98.5” WBMX will become Sports as “98.5 The Sports Hub” WBZ-FM.
The Boston Phoenix reports that WBCN morning hosts Toucher & Rich will host mornings on the new 98.5 and WEEI’s Mike Felger and Comcast Sportsnet New England’s Gary Tanguay will be part of the afternoon show. New England Patriots Football PBP will also slide from WBCN to the new WBZ-FM, while the NHL Boston Bruins move from 1030 WBZ. We can add that 985TheSportsHub.com was registered on June 22.
More on the local Boston perspective can be found at Fang’s Bites.
As of now word is that 104.1 will become the new home of Hot AC WBMX. CBS already has Mix1041FM.com and 1041Mix.com, in its portfolio from a former format in Minneapolis.