Cincinnati Sports Swap
Original Entry: Clear Channel appears to be on the verge of shifting the network programming of its two all-sports stations in Cincinnati. Currently, “1530 Homer” WCKY airs a mix of local programming and Fox Sports Radio, while “ESPN 1360” WSAI is a 24/7 simulcast of ESPN Radio.
Based on a number of domain registrations made last week, Clear Channel appears to be merging the marketing of the two stations under the “Homer” brand, while moving the ESPN affiliation to the 50kw 1530 signal and Fox Sports to the weaker 5kw 1360 stick. Among the domains registered are CincyHomer.com, Homer247.com, HomerRadio.com, HomerCincinnati.com, ESPN1530.com, and FoxSports1360.com.