RadioNow Heading To SW Florida?

Beach 98.9 Radio Now WBCG Port Charlotte Harbor Venice

Update 7/12: While logic to us pointed to the Gulf Coast, Clear Channel went a different route. The “98.9 Radio Now” moniker and domains were used to rebrand the former “98.9 Kiss-FM” WZKF in Louisville, KY.

Original Post 7/3: Clear Channel appears poised to bring CHR and the “Radio Now” moniker to Florida’s Gulf Coast. 989RadioNow.com and RadioNow989.com were registered by the company earlier this week. A rundown of Clear Channel markets where it owns stations on 98.9 eliminates any other possibility.

In Anchorage, Fresno, Louisville, Philadelphia, Salisbury, and Youngstown, Clear Channel already owns a CHR in the market. While in Spokane the “Now” moniker is already in use. This leaves Adult CHR “Beach 98.9” WBCG Charlotte Harbor, FL serving the Port Charlotte/Venice area in between Sarasota and Fort Myers.

Helping matters more is that sister 92.1 WLTQ segued from AC “Lite-FM” to Hot AC “92.1 MyFM” in April. There is currently a decent overlap between WLTQ and WBCG in formattics and signal. A shift to CHR on 98.9 would eliminate some of the musical overlap.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

6 Comments


  1. http://www.allaccess.com Is Reported The Same Thing Above

    So Time will Tell When he Station Flips To CHR


  2. Is it really reporting the same thing when they just take a portion of our report without the explanation of why it would be WBCG and not any of the other 98.9’s?


  3. http://989radio.com Points To WZKF FM Now


  4. Sorry For Bad Link Above

    http://989radionow.com Points To WZKF FM In Loiusville,KY


  5. Just Got A E-mail From Format Flip Today at 5pm But Would Say But I Would Guess 989 Radionow Everything Point To That Website Already Up Keep You Post Plus i would Put The playlist Up Here


  6. Website Now Live!

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