Is Audacy’s legendary Alternative 106.7 KROQ Pasadena/Los Angeles about to make a musical shift?
A job posting for a new part-time host on the company’s corporate site appears to indicate KROQ will drop Alternative for Active Rock.
Two parts of the posting stick out. The posting is specifically looking for talent with knowledge of the Active Rock format and audience. While it is quite concerning that the job is part-time to host “a daily music-intensive solo show” in Los Angeles, it would make sense if the station needs to replace the nightly Alternative format shows based out of New York as they would no longer fit the format.
Audacy Los Angeles is looking for a part-time on-air personality for KROQ. In addition to hosting a daily music-intensive solo show, the candidate will also be tasked with maintaining a strong brand image on all social media platforms.
Required:
- Must be an excellent communicator with strong creative skills.
- Must have solid productions skills and a strong working knowledge of studio audio equipment necessary for on-air and production execution, including on-air digital systems such as Wide Orbit, Vox Pro, and voice-tracking software.
- Knowledge of Active Rock Format and audience required.
- Excellent on-air voice with demonstrated track record required.
- Must have a valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires the use of applicant’s own vehicle, proof of insurance, is required.
KROQ registered a 1.4 share in the December 2021 Nielsen Audio ratings trailing iHeartMedia’s “Alt 98.7” KYSR’s 2.3 share. A flip to Active Rock would create separation between the two stations formatically, but place KROQ closer to Meruelo Media Rock 95.5 KLOS.
INSTANT INSIGHT: Yes, we’re aware a posting for a part-time host is a little to base the expectation of a format change on. However, KROQ’s recent performance is indicative of something needing to be done. The station straddled the line between Alternative and Active Rock at many times in its history and this can be a simple way to “get back to its roots” as a harder leaning Alternative/Rock station along the lines of Emmis’ “105.7 The Point” KPNT St. Louis.
