KVMX Bakersfield Goes Country
The station has picked up the syndicated Bobby Bones Show for mornings and “CMT Radio Live” with Cody Alan for nights. The remainder of the Max airstaff remains in place as morning co-host Mel takes 10am-12pm, Anne Kelly from 12-3pm, and morning co-host Winston from 3-7pm.
KVMX registered a 1.5 share in the Winter 2013 Arbitron ratings. It has struggled ratings-wise since being demoted from the Class B 96.5 signal to the Class A 92.1 stick in August 2011.
The flip to Country will place it in head-on competition with Buck Owens Broadcasting’s market leading 550/107.9 KUZZ. That station registered a 10.5 share in the most recent ratings.