Chuy Gomez, who exited Clear Channel’s 106.1 KMEL morning slot last August after twenty years with the station, will join Hot for afternoons. He will be reunited with former co-host DJ Mind Motion, who was let go by KMEL last November.
Positioned as “San Fran’s #1 For The Most Hip Hop & R&B”, the new format is attacking KMEL more than KYLD with an Urban format focusing on Latino listeners much like sister “98.5 The Beat” KBBT San Antonio.
Update 3/15 “Latino Mix” is no more as KVVF/KVVZ began stunting at 3pm Friday with a loop of Nelly’s “Hot In Herre” to preparation of its relaunch as “Hot 105.7“.
A Facebook page for the new format has gone live. Meanwhile the stunting has taken a life of its own online. #Nelly1057 has been trending on Twitter for much of the evening, reaching far beyond the station’s Bay Area footprint.
— StubHub (@StubHub) March 15, 2014
— FOX Sports Live (@FOXSportsLive) March 15, 2014
We've joked in the past abt replacing an episode of OTM with the Benny Hill theme on a loop, but this Nelly thing is next level. #Nelly1057
— On the Media (@onthemedia) March 15, 2014
— Lana Berry (@Lana) March 15, 2014
It also shows the power of live, local radio that some people think the stunting may have been caused by someone taking over the station.
A Latin radio station in San Francisco has been looping Nelly's "Hot in Herre" for 10 hours straight. Pilot error or hijacking? #Nelly1057
— Jody Rosen (@jodyrosen) March 15, 2014
are they flipping formats? is the dj being held hostage? are they just kidding like jason? NOBODY KNOWS #nelly1057
— jenn rubenstein (@jennrubenstein) March 15, 2014
Original Report 3/11: On the heels of installing simplified branding at many of its Spanish CHR’s across the country, another Univision station appears poised to make a change.
Hot1007FM.com and Hot1057FM.com have been registered for “Latino Mix” 100.7 KVVZ San Rafael/105.7 KVVF Santa Clara. Based on these registrations along with the registrations of a number of domains made in late December by KYLD/KMEL Promotions and Marketing Director Tony Ng, I would place bets on an English language Rhythmic format competing with Clear Channel’s “Wild 94.9” KYLD and Urban 106.1 KMEL.
KVVF/KVVZ registered a 1.4 share in the San Francisco market PPM monthly and a 1.7 share in the San Jose market.