Entravision has begun the format realignment of its Sacramento cluster as Country “101.9 The Wolf” KNTY Shingle Springs has flipped to a simulcast of Regional Mexican “La Tricolor” 99.9 KRCX-FM Marysville.
The move gives the La Tricolor format full market coverage and makes Bonneville’s 105.1 KNCI the only full-powered Country outlet in the market. KNTY had a 2.0 share in the May 2019 Nielsen Audio ratings trailing KNCI’s 4.8, while iHeartMedia’s “107.1 The Bull” K296GB had a 0.6 share. KRCX-FM had a 1.5 share despite a signal that covered just a small portion of the market.
In addition to the exits reported below, Program Director Tosh Jackson and Music/Promotions Director Alex Guerra will exit the cluster at the end of the month.
While expectations remain towards a flip at Rhythmic CHR “Hot 103.5” KHHM Sacramento as well, that station remains in its current format for now albeit running jockless now.
Original Report 7/2: As word continues to spread about the upcoming changes to Country “101.9 The Wolf” KNTY Shingle Springs/“98.9 The Wolf” KCVR-FM Columbia/Modesto and Rhythmic CHR “Hot 103.5” KHHM Sacramento, a few of their staffers have taken to social media to bid farewell to their listeners.
KHHM morning host Jason ‘Sugabear’ Harris and KNTY midday host ‘Kimmy K’ Knox and APD/evening host Tracy Leighann Brimmer took to Instagram to announce that their stations will cease to exist this week and to thank their listeners.
Harris joined KHHM for mornings in 2014 after hosting nights at 102.5 KSFM and in the Phoenix market at KKFR and KZON. Knox joined KNTY in 2014 after a 16 year run at WDZQ Decatur IL.
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