Rincon Ventures flipped Regional Mexican “Super Fiesta FM” 107.1 KSIL Rincon NM/94.3 K232FM El Paso TX to Bilingual Rhythmic “Latin X 94.3” this evening.
Debuting at 6pm just ahead of Pitbull’s concert in El Paso this evening, the station will debut with 10,000 songs commercial free. Besides Pitbill, core artists on the station include J Balvin, Ozuna, Maluma, JLo, Karol G, Bad Bunny, Shakira and Enrique Iglesias. The station’s airstaff will all be be bilingual.
Veteran Spanish radio programmer/syndication executive Jesse Rios is serving as Operations Manager for the station and Malu Hernandez as Program Director.
Rincon Ventures, LLC owners of KSIL radio station launch a new radio station Today at 6pm to coincide with the Pitbull concert at the El Paso County Coliseum!
Latin X 94.3FM goes on the air at 6pm on Saturday February 22nd. A brand-new station formatted for today’s Latinos and Latinas; “this station is for the bilingual, bi-cultural, assimilated Latinos and Latinas born and raised in the US from Mexican/Central American descent” says Jesse Rios, Operations Manager. This station whose name describes exactly who they target — LATIN X will feature music from artists such as: Pitbull, J Balvin, Ozuna, Maluma, JLo, Karol G, Bad Bunny, Shakira and Enrique Iglesias among other Latin urban artists. “The DJ’s will speak the same way they talk to their friends – Spanglish- that’s how we speak” adds Jesse.
Latin X 94.3FM goes on the air playing 10,000 SONGS IN A ROW! “We are pleased to offer our listeners an exciting opportunity to listen to at least 10,000 songs in a row without a single commercial” says Malu Hernandez, Program Director. “Latin X brings this new dynamic of music and presentation that truly reflects the Lifestyle of today’s Hispanic Millennials, and a way to reach those very Important consumers for our advertisers,” comments Humberto Hernandez, General Manager.
LATIN X 94.3 FM is deeply committed to excellence, and the Company’s goal is to become an integral part of this Unique blend of Latinos and Latinas that make up the Borderland of El Paso, TX, Las Cruces, NM and Ciudad Juarez, Chih, Mexico. For more information, visit: http://www.latinx943.com Or visit our social pages under LATINX943 on Facebook, Instagram, Twitter, Snapchat, TikTok and YouTube.
Eric Jon Magnuson
While the press release consistently uses “Latin X” (with a space), the website uses “LatinX” and “Latinx” (without one); the latter makes much more sense. Also, I shouldn’t read too much into this, but the Facebook page references an e-mail address that uses the somewhat-generic domain “latinx.fm”.